Brand Asset Management: Driving Profitable Growth Through Your Brands
By Scott M. Davis.
Description
"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management." -- Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University - from Amzon
ISBN(s)
0787963941, 9780787963941
